Philips Lighting
Dear Sun
Move over sun, there's a new source of light in town: A type of light bulb to rival the sun in Philips' 'Dear Sun,' created by Ogilvy, Cut+Run and The Mill. Director Gustav Johansson proves this isn't your typical light bulb.
Shot on 35 mm film, innovation and new technology for Philips is classic at it's core. Scenes of nature featuring galloping horses and backpackers are silhouetted against a gorgeous sunset.
Director:
Gustav Johannson
Production Company:
Ogilvy
Gustav Johannson
Production Company:
Ogilvy
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The filmic and lush look was created by Mill colorist Mikey Rossiter: "'Dear Sun' had a unique charm to it, a nostalgic cinematic quality even down to the imagery. I worked with the color tones in the film negative, enhancing the existing beauty for the final spot."
The warm natural light is mirrored indoors by the Philips LED bulb, which brings 20 years of life and can glow in infinite colors at the touch of a button. Suddenly, the sun looks a bit outdated!
CreditsCredits
Agency
Agency: Ogilvy
Producer: Christy Carter
Creative Director: Milton Correra
Creative: Jones Krahl
Production
Director: Gustav Johansson
Editorial
Editing Company: Cut & Run
Editor: Sam Ostrove
VFX & Design
VFX & Design: The Mill
Executive Producer: Dee Allen
VFX Producer: Heath Raymond
Colour
Colour: The Mill
Colourist: Mikey Rossiter
Colourist: Mikey Rossiter