Effects Supervisor Tom Raynor comments, "Filming underwater presents a unique set of challenges. Red light falls off at a rate of approximately 1 stop every 2 meters underwater, this meant that we had to work our magic in 2D and in the grade to reintroduce colour back into the picture in post.
Accurately recreating the motion of the camera underwater also proved challenging and consequently we ended up creating a number of fully CG shots or doing take overs from live-action to a fully CG environment by the end of a shot.
The resulting tornado of fish was simulated in Houdini, using complex flocking algorithms which created a controllable yet natural fish simulation in order to achieve the look of photo reel sardines performing an unrealistic motion.
It was an incredibly rewarding experience working with the team out in The Philippines and I look forward to working with them again in the future."
Agency: BBDO Guerrero
Producer: Idda Aguilar (Just Add Water)
Creative Director: Dale Lopez
Creatives: Liana Barcia, Paulo Villones
Account Director: Dalla Sucgang
Account Manager: Monica Muyot
Director of Marketing: Ombet Traspe
Group Account Director: Paulo Acosta
Chief Creative Officer: David Guerrero
Deputy Planning Director: Cristina Buenaventura
Production Company: Film Pabrika
Director: Lyle Sacris
Executive Producers: Anafe Manuel, Jing Lopez
Producer: Cheska Ramos
Cinematographer: Tony Lam
Production Designer: Richard Somes
Talent Casters: Charmaine Betudio, Nestea Naesa Jr.
Production: Liza Apuyan
Location Manager: Robert Cuevas
Production Assistant: Dexter Paragas
Editing Company: Underground Logic, Hit Productions Editing Suite
Editor: Aidrian Tecson
VFX & Design: The Mill
Executive Producer: Tom Gibson
VFX Producer: Jarrad Vladich
Shoot Supervisor: Tom Raynor
2D Lead Artist: Greg Spencer
3D Lead Artists: Tom Raynor, Margaux Huneau
3D Artists: Benoit Gielly, Alberto Lara, Ashley Reemul