Director:
Hank Perlman
Production Company:
Hungryman
Agency:
Energy BBDO
Head of 3D Steve Beck talks us through the process: "Getting the animation absolutely spot on was crucial to the comedy and timing in Coffee's character. He needed to feel natural in his reactions and movements, not overly slapstick to allow the brilliant comedic script from the BBDO team to enhance his personality rather than becoming too much like a cartoon. It was a fun approach and we worked hard to help push the creative boundaries of the character."
He adds: "Naotaka Minami, 3D artist alongside the entire composting team did an incredible job in setting Coffee in to the scene, with a shallow depth of field, reflections and some very clever shading and lighting - they seamlessly bring him alive in the spot."
Finally, Steve explains: "He was a heart-broken 'Coffee' and it's a shame my favorite line didn't quite make it through the final cut; "half of me is in you!", a hysterical but not-so-appropriate way for Coffee to express his love for Sarah!".
The lesson? Keep Coffee in the friend zone.
Agency: Energy BBDO
Producer: Kevin James
Creatives: Arron Pendleton, Miller Jones
Production Company: Hungryman
Director: Hank Perlman
Executive Producer: Kevin Byrne
Producer: Thomas O'Malley
Editing Company: Whitehouse Chicago
Editor: CarloCas Lowenstein
VFX & Design: The Mill
VFX Producer: Andrew Sommerville
Shoot Supervisor: Steve Beck
3D Lead Artist: Steve Beck
2D Artists: Michael Sarabia, Brian Houllihan
3D Artists: Naotaka Minami, Adam Carroll, Sam Crees