Agency:
Slim As Wings BBDO Shanghai
The Mill+ team created a series of intricate animations displaying the new Oppo R5 phone, that come together to form a set of shimmering wings, displaying the elegance of Oppo's latest product.
Lead 2D artist Fernando Lazzari comments: "The two main challenges we faced in this project were designing the connections between the phones and transitioning gradually from extreme close up to the wide shot of the wings at the end.
The segments that connect the phones were created with Cinema 4D / Mograph by combining and animating various sweeps on helixes and sliced tubes in cloners. It had to look technological but also natural and organic, and we achieved this by adding a lot of small geometric elements together that would look as one growing complex segment from far.
We used X-particles to emit particles and geometry from the always moving segments. The whole project was rendered in multiple passes with Vray and taking advantage of Mill's render farm, and composited in After Effects.
The team of 3D artists were fantastic at coming up with solutions for a huge number of creative and technical problems, from modeling to procedural animation to lighting, texturing and rendering in Vray."
Agency: Slim As Wings BBDO Shanghai
Producer: Alice Chu
Creative Director: Frank Zhao
Creatives: Ben Guo
Account Director: Summer Zhang
VFX & Design: The Mill
Executive Producer: Luke Colson
VFX Producer: Luiza Cruz-Flade
2D Lead Artist: Fernando Lazzari
2D Artists: Anthony Fieldsend, Joseph Winston
3D Artists: Fernando Lazzari, Anthony Fieldsend, Joseph Winston
Sound Design: Peter Weitz at Kink