The Mill and Wieden+Kennedy Portland continue their hilariously kooky campaigns for Old Spice in 'Stairs', part of a series of spots directed by Tom Kuntz of MJZ.
The Mandroid can't climb a staircase without tripping and apparently doesn't need to - his Old Spice scent continues to sweep women off their feet. In this spot he takes a tumble over a bannister and crash-lands in the middle of (what was) a dinner date, leaving the young lady immediately smitten.
Director:
Tom Kuntz
Production Company:
MJZ
Agency:
Wieden+Kennedy (Portland)
Campaign:
Mandroid
Creative director Tim Davies of The Mill led his team in bringing the strangely successful ladies' man(droid) to life in a live-action setting using color grading, compositing and matte painting. Using a real robot made the Mandroid's performance realistic: he was filmed in his environment with all interactions in-camera, which made for a seamless end result.
Davies elaborates: "The robot was rigged to enable him to move his arms and walk, whilst his eye movements, eyebrows and mouth were remote controlled. His voice was pre-programmed so that his lips could move in-sync with what he was saying. With all this great live-action footage, we tightened up his performance and made adjustments to his facial expressions and lip-sync to bring out more of his character."
Take a look at more weird and wonderful Old Spice campaigns by The Mill here.
Agency: Wieden+Kennedy (Portland)
Producer: Jeff Selis
Creative Directors: Craig Allen, Jason Bagley
Creatives: Ruth Bellotti, Nathaniel Lawlor
Account Directors: George Gooley, Nick Pirtle
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Scott Howard
Producer: Emily Skinner
Director of Photography: Andre Chemotoff
Editing Company: Work Editorial NY
Editor: Rich Orrick
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Producer: Jessica Ambrose
Shoot Supervisor: Tim Davies
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
2D Artists: Jale Parsons, Mike Ek, Stefan Smith, Bill Higgins, Dag Ivarsoy
Production Coordinator: Benjamin Sposato