As was the case with last year's spot, 'The Man Your Man Could Smell Like,' an enormous challenge for The Mill was creating a seamless visual so it appeared as one shot. This is the first Old Spice campaign to use Motion Control, and therefore, The Mill was integral from the first preproduction meeting to the precise previz they created and then in setting up the camera move on the shoot. Additionally, Mill Flame Artists matte painted two of the three environments, as they were initially shot on stage. 'Scent Vacation' aired the day after Super Bowl XLV. Another triumph for the Old Spice team!
Director:
Tom Kuntz
Production Company:
MJZ
Agency:
Wieden+Kennedy Portland
Agency: Wieden+Kennedy Portland
Producer: Corey Bartha
Creative Director: Jason Bagley & Eric Baldwin
Creatives: Eric Kallman & Craig Allen
Account Director: Jordan Muse
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scrutton
Producer: Scott Kaplan
Director of Photography: Neil Shapiro
Editing Company: Rock Paper Scissors
Editor: Carlos Arias
Edit Assist: Aaron Morris
VFX & Design: The Mill
VFX Producer: Arielle Davis
Shoot Supervisor: Phil Crowe
2D Lead Artists: Phil Crowe
3D Lead Artists: Mike Panov
2D Artists: Andy Bate, Gizmo Rivera, Becky Porter, Steve Cokonis, Zack Linkow, Nick Tayler
3D Artists: Yorie Kumalasari
Matte Painting: Andy Wheater
Art Department: Nick Sanders