Wieden+Kennedy pull off yet another funny spot for Old Spice but it has a new twist. More along the bizarre, creepy-comedy lines, director Steve Ayson and The Mill's creative director and 2D Lead Tim Davies bring us a group of singing, stalking moms who just can't let go of their baby boys… an issue that might hit close to home for some.
Director:
Steven Ayson
Production Company:
MJZ
Agency:
Wieden+Kennedy (Portland)
Campaign:
Baby Face
These frumpy moms go to extremes: from dragging themselves behind a speeding car in a laundry basket, washing up on the shore of a beach, to falling from the sky playing a violin. Just like your mom, right?
Davies gives us some detail on the project; "We decided to try and shoot every gag as a live-action/in-camera sequence: good old-fashioned film-making and this process didn't come without it's own challenges. What made this spot significantly trickier than the norm was the fact that the moms were singing the jingle throughout the spot while performing some ridiculously complicated stunt attached to wires and rigs."
Old Spice is renowned for its offbeat and hilarious campaigns and, just like a mom feels for her son, expectations were high for Mom Choir. Davies adds: "We had a great team working on this and we all enjoyed going the extra mile. None of us can wait to see what's coming down the line for the next Old Spice spot!"
Your mom will love it...
Agency: Wieden+Kennedy (Portland)
Producer: Lindsay Reed
Creative Directors: Craig Allen, Jason Bagley
Creative: Ruth Bellotti
Account Director: Liam Doherty
Production Company: MJZ
Director: Steven Ayson
Executive Producer: Emma Wilcockson
Producer: Mark Hall
Director of Photography: Ryley Brown
Editing Company: HutchCo
Editor: Jim Hutchins
Edit Assist: Patrick O'Leary
VFX & Design: The Mill
Executive Producers: Sue Troyan, Head of Production / Bidding Producer: Arielle Davis
VFX Producer: Adam Reeb
Shoot Supervisor: Steve Anderson
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
3D Lead Artist: Meng-Yang Lu
2D Artists: John Price, Lisa Ryan, Margolit Steiner, Scott Wilson, Jale Parson, Edward Black, Steve Cokonis, Tara De Marco, Tim Robbins and Dag Ivarsoy
3D Artists: Mike Di Nocco
Production Coordinator: Benjamin Sposato