Wieden+Kennedy (Portland), Andreas Nilsson of Biscuit Filmworks and The Mill present 'Dadsong'. The long-awaited sequel to the multi award-winning Old Spice campaign 'Momsong', it's a father's perspective on finally getting his boy out of the house and reclaiming the basement.
Director:
Andreas Nilsson
Production Company:
Biscuit Filmworks
Agency:
Wieden+Kennedy (Portland)
With lyrics by Bret McKenzie (Flight of the Concords), the moms continue to grieve their sons' departures into manhood whilst the dads sing of their joy at "the chance he'll be employed". The spot sees stalker-moms in lobster tanks and set within ice rinks, a mom versus dad sing-off and generally just continuing to up the weirdness factor.
Tim Davies, creative director and lead 2D artist, explains; "Because of Momsong's success there were high expectations and the agency made the brilliant decision to bring back the hero mom to open the sequel."
"There were moments on set where, through our own 'tears of joy', we could barely hold it together! It was a hilarious shoot in Prague with brilliant casting of local Czech actors and watching Andreas manage to get a phenomenal performance out of each person despite the language barriers was amazing."
"We made prosthetic arms for the last two shots which were puppeteered to run across the floor and up the the picture frame. These arms were mainly used as a reference and to try and get some sort of quirky feel to the shots. On set we also filmed the mom's real hands which we then tracked onto the prosthetics and then retextured the arms with real skin."
And the team wrapped up the project on a high: "In the wee small hours of delivering 'Dadsong', we got the news that 'Momsong' had won Shots Commercial of the Year!" Davies said.
Agency: Wieden+Kennedy (Portland)
Senior Producer: Lindsay Reed
Creative Directors: Craig Allen, Jason Bagley
Copywriters: Jason Kreher, Nathaniel Lawlor
Art Directors: Matt Sorrell, Ruth Bellotti
Account Team: Georgina Gooley, Nick Pirtle, Michael Dalton, Jessica Monsey
Executive Creative Directors: Susan Hoffman, Joe Staples
Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Director of Photography: Fredrik Backar
Editorial: MacKenzie Cutler
Editor: Gavin Cutler
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Adam Reeb
Shoot Supervisor: Tim Davies
2D Lead Artist: Tim Davies
2D Artists: Becky Porter, Alex Candlish, Patrick Munoz, John Price, Timothy Crabtree, Adam Lambert, Yukiko Ishiwata, Anthony Petitti
3D Artists: Phil Mayer, Jason Jansky
Art Support: Brett Lopinsky, Laurence Konishi
Production Coordinator: Kris Drenzek