Old Spice
ALS Ice Bucket Challenge
Shot right here on our deck in Los Angeles, The Mill and Wieden+Kennedy present the ALS Ice Bucket Challenge for Old Spice.
Directors:
Phil Crowe, Chris Knight
Agency:
Wieden+Kennedy
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Old Spice manly-man Isaiah accepts his nomination to douse himself in ice water as part of the viral internet campaign to support ALS research - but alas, his perfectly toned man muscles are untouchable.
Creative director Phil Crowe comments: "It's never a dull day here at The Mill...I thought we were in for a pretty steady day, but a call from our friends at Wieden + Kennedy changed that. Within the hour we were shooting a semi-naked Isaiah on our rooftop deck and wrangling his towel next to the ping pong table."
CreditsCredits
Agency
Agency: Wieden+Kennedy
Creative Director: Jason Bagley, Craig Allen
Copywriter: Andy Laugenour
Senior Agency Producer: Jennie Lindstrom
Head of Production: Ben Grylewicz
Account Team: Georgina Gooley
Project Manager: Jason Schwartz
Business Affairs: Connery Obeng
Executive Creative Directors: Mark Fitzloff, Susan Hoffman, Joe Staples
VFX & Design
VFX & Design: The Mill
Directors: Phil Crowe, Chris Knight
Executive Producer: Jo Arghiris
Producer: Dan Roberts
2D Lead Artist: Chris Knight
2D Artist: Glyn Tebbutt
2D Assist: Robert Murdock, Brett Lopinsky
Production Coordinator: Jillian Lynes
Ice Wrangler/Sound Man/Gaffer/Key Grip & Fluffer: Brett Lopinsky
Rope Tugger/Towel Arranger: Bethany Reilly