The commercial, created by Havas Worldwide and directed by Mill+'s Phil Robson, follows one of Nurofen's scientists, as he explains how straining the muscles in our heads can cause headaches, leading Nurofen to design the perfect painkiller to relieve these muscles.
Director:
Phil Robson
Production:
Mill +
Agency:
Havas Worldwide London
Phil comments, "This was a thoroughly enjoyable process from start to finish. Our task was to communicate exactly where Nurofen targets, and show that in as little steps as possible. Clear, concise, design communication - something I love doing, creating graphic languages that are bold and simple, so this was a good fit.
Nurofen 'Scientist' gave us a great opportunity to craft a design language that informed and communicated but also let us flex our tech muscles too. A great team effort, from a well executed live action shoot to the love added in 2D/3D comp. 3D lead Alfred Bodine Huergo Wagner created the head in 3D and executed the muscles in such a way they were easy to distinguish and sat with the form in a beautiful way."
Agency: Havas Worldwide London
Producer: Alexis Myers
Creative Director: Alasdair Graham
Account Director: Nick Boyle
Production: Mill +
Director: Phil Robson
Executive Producer: Josh Davies
Producers: Nicholas Canham, Terri Wood
Editing Company: The Mill
Editor: Gideon Gold
Edit Assist: Hugo Vaughn-Hughes
VFX & Design: The Mill
VFX Producer: Colin Oaten
Shoot Supervisor: Chris Scott
Creative Director: Phil Robson
2D Lead Artist: Georgina Ford
3D Lead Artist: Fred Huergo
2D Artist: Anne-Sofie Tholander
3D Artists: Anthony Fieldsend, Gabor Ekes, Stephanie Dewhirst
Motion Graphics: Anthony Fieldsend