The colourful ad promotes the new Nokia 'Big Sound' Touch Screen mobile phone. To a backing track of 'Pump Up The Volume' and with a neon colour scheme of greens and blues the commercial uses a production line of cables, speakers, drums and musical instruments.
Director:
Pleix
Production Company:
Blink Productions
Agency:
Weiden+Kennedy
Sean Costelloe, Producer, said: "We collaborated closely with Pleix to extensively pre-visualise this shoot as our main challenge was to devise a set build and camera move that could be shot as multiple motion control passes and then seamlessly integrate them together to create one shot."
Agency: Weiden+Kennedy
Producer: Jon Chads
Creatives: Pat McKay, Feh Tarty
Production Company: Blink Productions
Director: Pleix
Producer: Annie Hart
Director of Photography: Alex Barber
Editing Company: Work
Editor: Neil Smith
VFX & Design: The Mill
VFX Producers: Sean Costello, Juan Brockhaus
2D Lead Artists: Rich Roberts, Zoe Casey
3D Artists: Vince Baertson, Andrew Proctor, Aidan Gibbons
Assist: Adam Lambert