Director:
StyleWar
Production Company:
Smuggler
Agency:
TBWA Chiat Day (LA)
The Mill creative director Robert Sethi explains, "It's always thrilling to work with StyleWar - we've done lots of seamless camera transitions together over the past few years, and he consistently pushes the envelope and takes creative risks. We shot this at five different locations and then had to stich the cameras together to keep the transitions in sync."
Tim Davies, The Mill's VFX supervisor adds, "The main task for us was to seamlessly lock the camera moves together - most people would opt for motion control for this but we ended up utilizing steady-cam, dolly moves and spider cam rigs. There needed to be overlaps so we could have enough screen time to hand off one camera to the next; we shot with the RED epic camera giving us 5k resolution and filmed slightly wide to allow us to punch in after plates were stabilised and retracked together. Additionally, as the duration of the spot needed to be flexible we decided to shoot and comp at 48fps so once it was smooth and together we could then have additional frames to help us ramp in and out of each car as we travelled on our journey. Many CG enhancements were added in such as back seats, bicycle wheels, fishing nets, glass windscreens, mirrors etc which helped enormously to achieve a clever looking spot. It was a pleasure working with the Agency and with Oskar - we were all really excited by this project!"
The camera swoops and you'll find yourself transported to a new location, you'll see!
Agency: TBWA Chiat Day (LA)
Producer: Carrie Schaer
Creative Director: Tito Melaga
Creatives: Liz Levy, Jeff O'Keef
Account Director: Laura Stayt
Production Company: Smuggler
Director: StyleWar
Executive Producers: Allison Kunzman, Laura Thoel
Producer: Drew Santarsiero
Director of Photography: Matthew Libatique
Editing Company: General Editorial
Editor: Noah Herzog
VFX & Design: The Mill
Executive Producer: VFX: Sue Troyan, Color: LaRue Anderson
VFX Producer: VFX: Jordan Sharon, Color: Natalie Westerfield
Shoot Supervisors: Tim Davies, Robert Sethi
Creative Director: Robert Sethi
2D Lead Artist: Tim Davies
3D Lead Artist: Chris Bayol
2D Artists: Dag Ivarsoy, Nick Tayler, Gareth Parr
3D Artists: Martin Rivera, James Ma, Jason Jansky, Yorie Kumalasari, Matt Neapolitan, Benito Vargas
Matte Painting: Thom Price
Art Department: Scott Wilson, Asif Haque
Production Coordinator: Benjamin Sposato