Nissan
BRAND / Unveiling
In a city like Los Angeles, cars are just as big of celebrities as people. Directed by Stylewar, this 'Nissan Unveiling' spot by TBWA\Chiat\Day, places the company's premiering vehicles on every car's dream red carpet - the road - with a twist. Draped in entirely CG red cloth, five of Nissan's new 2013 models redefine the art of seduction. VFX by The Mill.
Director:
Stylewar
Production Company:
Smuggler
Agency:
TBWA\Chiat\Day
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"The spot showcases vehicles which have not been revealed or even been built yet, which was a true creative challenge" shares 3D Lead Artist Josh Hatton at The Mill "The idea was to cover the cars in luxurious red silk allowing us to create intrigue without actually showing too much."
The mystery weaved into the storyline and the elegance of the execution creates a masterful spot in which the cars become real characters.
CreditsCredits
Agency
Agency: TBWA\Chiat\Day
Producers: Elaine Hinton (Executive Producer), Chris Spencer (Producer)
Creative Directors: Tito Melega, Karl Dunn
Account Director: Bonnie Schwartz
Management Supervisor: James Aardahl
Account Supervisor: Liz Lefler
Production
Production Company: Smuggler
Director: Stylewar
Executive Producer: Laura Thoel
Producer: Jeff McDougall
Director of Photography: Joost Van Gelder
Editorial
Editing Company: Venice Beach Editorial
Editor: Greg Young
Edit Assist: Neil Jariwala
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Angelo Mazzamuto
Shoot Supervisor: Josh Hatton (3D), Adrian Hurley (2D)
Creative Director: Robert Sethi
2D Lead Artists: Ant Walsham
3D Lead Artists: Josh Hatton
2D Artists: Gareth Parr, Narbeh Mardirossian
3D Artists: Tim Hamilton, Martin Furness, Christian Andersson, Jason Jansky, Jonathan Wood, Joe Henke, Meng Yang Lu, Adrien Flanquart
Production Coordinator: Mary Melendez