Agency:
Leo Burnett Chicago
If you were born in the eighties or prior, this is like a dream come true!
The game features Donkey Kong along with Diddy Kong, Dixie and Kranky Kong battling to protect their island home from an icy invasion, and fish-flinging viking penguins.
To create the scene for the spot, Directors Angus Kneale and Christopher Palazzo traveled to the Florida Keys for a 2 week shoot. Life-size Donkey characters were printed, placed on the beach for reference and used for live-action rehearsal - and were quite the sight!
Angus Kneale on the spot "I used to play Donkey Kong when I was young, and it was very important to me that we keep the spot playful, energetic, and most importantly, that it paid an homage to the original game."
The Mill's 2D and 3D teams brought the iconic Nintendo characters into the live environment. 2D lead, Antoine Douadi said "What made this interesting was the amount of interaction between the real elements, computer generated particles like sand, and the amazingly animated characters."
Donkey Kong lives on.
Agency: Leo Burnett Chicago
Producer: Brian Behling
Account Director: Christine Greeley
Senior Art Director: Emma Arnold
Senior Copywriter: Chad Williamson
Senior Strategist / Jr. Copywriter: Benny Torres
Production: Mill+
Directors: Angus Kneale, Christopher Palazzo
Producer: David Wolfson
Director of Photography: Jordan Valenti
Editing Company: The Mill
Editor: Jessica Ledoux
VFX & Design: The Mill
Executive Producer: Boo Wong
VFX Producer: Krystina Wilson
Shoot Supervisor: Boris Ustaev
Creative Directors: Angus Kneale, Christopher Palazzo
2D Lead Artist: Antoine Douadi
3D Lead Artist: Boris Ustaev
2D Artists: Liz Berndt, Jamin Clutcher
3D Artists: Yong Chan Kim, Alex Allain, Katie Schiffer, Billy Dongyoon Kim, Olivier Mitonneau, Frederico Phillips, Nick Couret, Jeff Lopez, Santosh Sailesh, Taylor Cook, Sam Crees, Laura Sayan, Christine Kim, Tim Kim, Tyler Hurd, Mattthew Foglia
Assistant Producer: Juan Handal