Mill teamed up with the creatives at Wieden+Kennedy and Furlined to create this new commercial featuring Roger Federer and the new Nike Free Trainer 5.0's.
The spot follows Roger Federer as he chases a very competitive fly in a beautiful and peaceful modern home.
Director:
Adam Hashemi
Production Company:
Furlined
Agency:
Wieden+Kennedy
The tennis star tries any number of ways to rid his home of the buzzing sound and annoyance before resorting to the reach and flexibility of his colorful Nike sneakers.
"The challenge for this job was to create a photo realistic fly, for several close-up macro shots," says Mill 3D lead Michael Panov. "Flies are amazingly complex, and have some fantastic anatomy, and it's always fun to work on creatures like that! We modeled the fly, and detailed it in Zbrush, before taking it into Mudbox for texturing. We created the fly's thin hairs using Shave & Haircut, and rendered all of the CG in Maya using the Arnold renderer."
"It was a great little spot with a funny twisted story," says Mill senior nuke lead, Daniel Thuresson. "We added a bg environment to all shots which was very complex. It was a great experience to work again with a great Director, and a clutch of agency creatives for this humorous spot."
Agency: Wieden+Kennedy
Producer: Chris Capretto
Creative Directors: Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Creatives: Executive Creative Directors: Joe Staples, Susan Hoffman
Account Directors: Catherine Wolpe, Vanessa Miller
Art Directors: Sara Philips, Copywriter: Jeff Salomonsson
Production Company: Furlined
Director: Adam Hashemi
Executive Producer: Eriks Krumins
Director of Photography: Toby Irwin
Line Producer: Ben Mann
Editing Company: Rock Paper Scissors
Editor: Kirk Baxter
Edit Assist: Nate Gross
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Christina Thompson
Shoot Supervisor: Pete Smith
2D Lead Artist: Daniel Thuresson
3D Lead Artist: Michael Panov
2D Artists: Daniel Lang, Jeannie Huynh (Remedy), Joy Tiernan, Scott Johnson, Sarah Eim
3D Artists: Juan Zavala, Miguel Guerrero, Martin Rivera
Production Coordinator: Samantha Axelrod