'Nike Footlocker - I am the Rules' previews one of Nike's newest Air Max 90s, and presents an alternate take on this iconic design. Starring a host of athletes, famous for their fearless attitude to their art, the vibrant 60 second spot presents bold statements such as, 'Defy Expectation', 'Defy Prejudice' and 'Defy Stereotypes' - an ethos Nike has clearly adopted for this ad.
Director:
Alex & Liane
Production Company:
Factory Films
Agency:
WK London
Putting in the boot for the first time at The Mill, directors Alex and Liane had a clear vision for a theatrical take on sport. The pair have created an almost performance like sequence. Defying the rules, a boxing glove turns into a red spotlight on a lone breakdancer and also image projection on a female athletes to name a few. Lead 2D artists Adam Grint and Gareth Brannan created the seamless visual effects whilst colourist James Bamford worked closely with the Directors to give the spot its edgy and colourful grade.
Nike - Footlocker, would you defy the rules?
Agency: WK London
Producer: Ryan Chong
Creatives: Karen Jane
Production Company: Factory Films
Director: Alex & Liane
Executive Producer: Jon Adams
Editing Company: Final Cut
Editor: Frank Ginger
VFX & Design: The Mill
VFX Producer: Chris Batten
2D Lead Artists: Adam Grint, Gareth Brannan
2D Artists: Richard Roberts
Assist: Siro Valente