Nike
Vapor
Nike Direct and Art+Commerce director Tim Richardson worked with The Mill to create the fierce spot 'Vapor,' Nike's introduction to the new 'untouchable' cleat.
'Vapor' features the unique materials used to create the cleat. The fabric was made from Nike Flyknit, which used five recycled plastic bottles per shoe, paired with a gleaming carbon fiber plating. The film is a dramatic reimagining of the threading and binding of the cleat, from microscopic detail to turf-kicking glory.
Director:
Tim Richardson
Production Company:
Art+Commerce
Agency:
Nike Direct
Campaign:
Nike Vapor Untouchable Speed
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The Mill team worked side-by-side with Tim to set the look. A thorough previs was built, which became the core foundation for this fully CG spot. The CG artists created a specific pipeline for the collaborative creative process.
On set, seven cameras were synced to capture the hero players in action, from several different angles. The photos were then processed and built as a reference model for the player's poses. The fiber FX were created bespoke from scratch. The ripple and explosion of the turf was meticulously crafted for the final touch.
The Mill's striking animation envisions the innovative technology Nike used to create the lightweight and speedy cleat.
CreditsCredits
Agency
Agency: Nike Direct
Producer: LeeAnn Winters
Creative Director: John Moon
Production
Production Company: Art+Commerce
Director: Tim Richardson
Executive Producer: Ziggy Le Vin
Producer: Matthew Leiderman
VFX & Design
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
VFX Producer: Eliana Carranza-Pitcher
Shoot Supervisors: Joji Tsuruga, Vince Baertsoen
2D Lead Artists: Ashleigh Anderson, Richard Lyons
3D Lead Artist: Joji Tsuruga
3D Artists: Corey Langelotti, Jimmy Gass, Yong Chan Kim, Sandor Toledo, Weichieh Yu, Tim Kim, Olivier Mitonneau, Olivier Varteressian, Sean Dooley