'Kevin Durant investigates' if you are ready in Weiden & Kennedy's latest spot for Nike and Footlocker
Here we see Kevin Durant in a minority report, secret agent style environment, investigating those who are physically fit enough to wear his new Kevin Durant Nike foot wear range available at Footlocker.
Director:
Gary Freeman at The Glue Society
Agency:
Weiden & Kennedy
He does this with a steely stare, all the while effortlessly balancing and spinning 3 basketballs on his index finger.
The spot was graded here at The Mill by Mick Vincent, Mick comments, "The main challenge with this grade was keeping a consistency throughout because of the many changing light conditions. We wanted to go for a very strong finished look, but because of the large amount of Flame work completed at TBA, we had to find a way to work with graded pictures and then give ourselves the flexibility to change the grade later depending on the elements that were put together in Flame. This is why we worked in log format."
Agency: Weiden & Kennedy
Director: Gary Freeman at The Glue Society
VFX & Design: Time Based Arts
Grade: The Mill
Colour Producer: Niamh McGregor
Colourist: Mick Vincent