Director:
Frederik Bond
Production Company:
MJZ
Agency:
Wieden + Kennedy Amsterdam
By replicating a crowd of 500 extras, lead 3D artist Jordi Bares generated about 93,000 of them. He studied real games and the national psychologies so he could make each 3D fan behave right; shot DV footage of football crowds; and gave each fan artificial intelligence so they'd interact realistically. The 300 textures he designed were used in multiple combinations, so no one person was ever duplicated. Individual actions were determined by one of 108 movements generated in motion capture and depending on whether a CG fan was male, female, a policeman, etc. Jordi also allowed for group behaviour - making Brazilians more elated and energetic when all together - and calculated the relative numbers and distribution of Portuguese to Brazilian fans.
The Mill 3D team also worked on football paraphernalia, such as flags and streamers. And for extra dynamism Mill 2D speeded up certain action shots. One vari-speeded shot was so successful it became an ad in its own right: the Ronaldinho teaser, which aired before this main campaign.
More Mill 2D magic created ideal scenes, like the tunnel action spilling out onto the pitch, for which the actual race-ground foreground was replaced with shots of the football pitch.
Agency: Wieden + Kennedy Amsterdam
Producer: Jasmine Kimera
Production Company: MJZ
Director: Frederik Bond
Producer: Helen Williams
Editing Company: The Whitehouse
Editor: Russell Icke
Edit Assist: Sam Gunn
VFX & Design: The Mill
VFX Producers: Fi Kilroe, Darren O' Kelly, Stephen Venning
Shoot Supervisors: Hitesh Patel, Jordi Bares
3D Lead Artists: Hitesh Patel, Jordi Bares
2D Artists: Al Ford, Matthew Clarke, Gavin Wellsman, Danny Morris
3D Artists: Erik Deltour, Robert Kolbeins
Assists: Adam Grint, Richard Roberts, Mark Payne, Alex Thomas, James Corden, Simon Holden, Jeff Robins, Giles Cheetham, Judy Roberts, Stefan Corry