The NFL brought in Grey NY and Chelsea Pictures director Nadav Kander to create the harrowing but compelling domestic violence PSA, 'Listen'. As part of the "No More" campaign. The spot marks the first time a PSA raising public awareness around domestic violence and sexual assault issues in the home has aired during the Super Bowl.
Director:
Nadav Kander
Production Company:
Chelsea
Agency:
Grey / NFL
Depicting a real life case of a woman dialing 911 and ordering a pizza is a seemingly normal household at first look, but upon further inspection is starkly threatening, replete with punched walls and broken picture frames. The call is revealed to be a desperate cry for help.
The filming was set at dusk and The Mill's colorist Fergus McCall worked to create a subtle look and feel of a normal home with natural lighting and an overall tone to create the last glowing light before the sunsets.
Many women face the powerless choice of either suffering silently or risking their lives to ask for rescue. Their silence is delicately uncovered during the Super Bowl XLIX, bringing families and friends together to end domestic abuse.
To learn more about the No More campaign, visit NoMore.org.
Find out more about the NFL's relationship with No More and how the film paired audio with visuals to tell the powerful story in our interview with the NFL's Sam Howard.
Agency: Grey / NFL
Producer: Misha Maher
Production Company: Chelsea
Director: Nadav Kander
Editing Company: Rock Paper Scissors
Editor: Stuart Reeves
Edit Assist: Alex H. Lui
VFX & Design: The Mill