Quite often ads don't tell the whole truth, or twist the truth to their benefit. But when you're a beer from Newcastle, England, where the people are always direct and honest, you do things a little different.
You tell it like it is.
Director:
Ivan Zacharias
Production Company:
Smuggler
Agency:
Droga 5
No Bollocks is a multi-spot campaign directed by Ivan Zacharias. In these commercials, Newcastle aims to poke fun at everything most beer companies hold sacred. It's heritage, its founder, hometown and brewing process are all fair game, as is the entire beer industry at large.
The deceptively simple campaign gives an honest look at the city Newcastle Brown Ale calls home. It's beer advertising without all the frills that usually comes with beer advertising.
And that's No Bollocks.
Agency: Droga 5
Producers: Sally Ann Dale, Ben Davies
Creative Directors: Ted Royer, Nik Studzinski
Creatives: Kevin Brady, Scott Bell and Dan Treichel
Account Director: Nick Phelps
Production Company: Smuggler
Director: Ivan Zacharias
Executive Producer: Allison Kunzman
Producer: Nick Landon
Director of Photography: Jan Velicky
Editing Company: Robota
Editor: Filip Malasek
VFX & Design: The Mill
VFX Producer: Rachel Stones
2D Lead Artist: Gavin Wellsman
Assist: Randal Krueger
Colourist: Fergus McCall
Assistant Colourist: DJ Miranda