Working with director Martin Werner, The Mill helped craft and polish BBH's latest spot for Audi, which focuses on the presence, definition and excellence of the new A7 Sportback.
Director:
Martin Werner
Production Company:
Academy Films
Agency:
BBH
Mill colourist Seamus O'Kane comments, "This is a wonderfully visual spot that allows the beauty and athletic poise of the car to be presented in a dramatic characterisation of the art ofoneupmanship. The car slinks through the shots in a slow reveal to finally confront and effectively deal with the annoyance of the other character.
DOP Patrick Duroux lit the space to form a tapestry of shadow that allowed Director Martin Werner to fully exploit the revealing elegance of the car and the contrast of industrial texture and polished beauty. It was a rewarding task to follow this direction with the grade and subtlety enhance these embedded attributes. The shots exhibit the character of a fashion shoot whilst allowing the car to act the svelte and tempestuous character of the Star."
Agency: BBH
Producer: Georgina Kent
Creative Directors: Ian Heartfield, Matt Doman
Creatives: Fred Rodwell, Andy Parsons
Assistant Producer: Phil Cross
TV Admin: Dolores King
Production Company: Academy Films
Director: Martin Werner
Producer: Charlotte Woodhead
Director of Photography: Patrick Duroux
Editing Company: Final Cut
Editor: Amanda James
VFX & Design: The Mill
VFX Producers: Luis Martin, Carl Phillips
Shoot Supervisor: Ben Turner
2D Lead Artist: Ben Turner
2D Artists: Sophia Avgousti, Michael Sarabia