Director:
John Hilcoat
Production Company:
Stink
Agency:
AMV BBDO
Richard de Carteret, who was our lead 2D artist on the spot and also attended the shoot, said: "The Main brief from the director, John Hilcoat, was to create an air attack by the Japanese bombers, extend and clean some of the sets, add birds and smoke, enhance muzzle flashes and explosions and finally removing any sign of modern living. It was an absolute pleasure creating these effects because we were given such a beautiful piece to work on."
The shoot itself took place in Thailand, five hours drive north west of Bangkok on an army base. "This allowed us extensive use of pyrotechnics and firearms and was the perfect setting for such a production," Richard adds. "The set was designed by Ricky Eyres who was Art Director on Speilberg's Saving Private Ryan and along with our historical advisor, Taff Gillingham, every detail was completely covered resulting in a truly accurate and believable piece."
James Bamford graded the film and explains "The DOP Benoit did a fantastic job in shooting this epic commercial using old Russian anamorphic lenses on an Alexa. The director John, gave me a brief with The Thin Red Line and Apocalypse Now and by using different grading techniques to recreate this filmic look with rich skin tones and a printed feel, and I was happy with the look I achieved."
The campaign will run until Saturday 31 March.
Agency: AMV BBDO
Producer: Olly Chapman
Creatives: Alex Grieve, Adrian Rossi
Production Company: Stink
Director: John Hilcoat
Executive Producer: Malachy MacAnneny
Director of Photography: Benoit Delhomme
Editing Company: Trim
Editor: Tom Lindsay
VFX & Design: The Mill
VFX Producer: Matt Williams
Shoot Supervisor: Richard de Carteret
2D Lead Artist: Richard de Carteret
3D Lead Artist: Jamie Lancaster
3D Artists: Luke Tickner, Claudia Carvahlo