Working closely with Lee Lodge, the Executive Producer at Den of Thieves, The Mill design team stepped up to the challenge of delivering the complete show package: onstage screens, score board, stage walls, floor graphics, logo design, branding development, and a full set of nominee broadcast elements. The result - a striking new look into the diverse beauty of America's top entertainers.
The Mill 2012 MTV VMA design team explored the concepts of space, time, and place whilst the footage was distressed with a visual "grenade", contrasting the isolation and disquiet of the photography with a highly stylized digital imperfection.
"Working on the MTV VMAs is a dream for any designer," raved The Mill Creative Director Tom O'Neill. "We discussed a diverse range of ideas and finally honed in on our final concept of 'Contrast.' We wanted to shine the spotlight on some of the unusual beauty of America drawing a parallel to the unique and diverse musical talent on the VMA stage."
Agency: Den of Thieves
Producer: Lee Lodge
Production: The Mill
Producer: Lee Buckley
Production Manager: Brian Askew
Sound Design: Mark Share @ Easyfeel
Editing: The Mill
Editor: Gabriel Diaz
Edit Assist: Austin Roman
Executive Producer: Stephen Venning
Producers: Lusia Boryczko, Jessica Ambrose
Creative Director: Tom O’Neill
Assists: Kyle Moore, Greg Park
Motion Graphics: Ed Laag, Justin Sucara, Andrew Marks, Tosh Kodama, Ben Hansford, Chris Burkhalter, Ugo Nonis
Lead Design Artists: Ed Laag, Tosh Kodama, Manija Emran
Designer: Peggy Oei
Design Coordinator: Krissy Estrada