A couple is in the midst of an intimate moment as his watch begins to ring. A disembodied voice intones: 'Connections, Desire. Mom'. Awkward. The voice finishes on a hilarious non-sequitur that reflects the uses of the watch in modern times.
Colorist Mikey Rossiter used silverly highlights and darkly lit blue tones to set a seductive mood, which added to the Moms rude interruption.
Creative Chairman: David Droga
Executive Creative Director: Neil Heymann
Creative Directors: David Gibson, Nathan Lennon
Copywriter: Bryan Stokely
Junior Art Director: Marins Zeics
Executive Producer: Matt Nowak
Production Business Manager: Librado Sanchez
Global Business Director: Bryan Yasko
Account Director: Brian D'Entremont
Account Executive: Kate Behne
Production Company: Believe Media
Director: Floria Sigismondi
Executive Producers: Liz Silver, Luke Thornton, Jannie McInnes
Producer: Oualid Mouaness
Editing Company: Cutting Room
Editor: Chuck Willis