Held in the virtual pub, The More 4 Arms, the game allows players to pit their knowledge against four of the channel's most intellectually acclaimed and famous faces - Jon Snow, Tony Robinson, David Starkey and Kevin McCloud.  

The pub quiz is launched by a 1x120 second television spot featuring Jon Snow, Tony Robinson, David Starkey and Kevin McCloud as you have never seen them before...  

For the site itself, www.more4pubquiz.com,  The Mill Studio team set about keying and compositing over 70 shots for the two main Online Pub Rooms. The Mill also helped design 40 TV bumpers - comprising 80 shots - to sit either side of primetime ad breaks.  

Luke Colson, producer for The Mill, said: "The More4 campaign is just one of a number of current projects where The Mill has been involved in much more than just the standard TV spot, but calling on our expertise and multiplatform capabilities to create a 360 degree offering for our clients."