More4
Book Club
Mill Studio rounds off a great year of creative collaborations with our friends at 4Creative, with a new motion graphics spot for More 4’s ten part series, 'Book Club'.
The new show features Jo Brand, Gok Wan, Laila Rouass, Dave Spikey and Nathaniel Parker who will discuss one book per week and each episode will feature an author who has been selected for a previous 'Book Club' series to discuss how the programme changed their lives.
The new show features Jo Brand, Gok Wan, Laila Rouass, Dave Spikey and Nathaniel Parker who will discuss one book per week and each episode will feature an author who has been selected for a previous 'Book Club' series to discuss how the programme changed their lives.
Director:
Mike Arnold
Production Company:
4 Creative
Agency:
4 Creative
Mike Arnold
Production Company:
4 Creative
Agency:
4 Creative
Read MoreRead Less
We worked closely with Mick Arnold, the director to push the boundaries from the original brief, and end up with a really lovely film. The spot was also coupled with a 10 second teaser trailer that was created in CG, showing a book flicking shut with our presenters appearing on the pages as they fall.
"Our team pulled all the creative stops out for this one - and actually ended up filming aspects of the sequence and eventually used a mixture of live action, stop frame animation, and motion graphics to create a visually impressive promo for our friends at Channel 4," said Luke Colson who produced the spot.
The More 4 spot tops off a great 2009 for us working with '4 Creative', having collaborated on a number of projects including 'T4 On The Beach', 'Stars of T4', 'E4 Misfits' and 'More 4 Pub Quiz'.
CreditsCredits
Agency
Agency: 4Creative
Producer: Louise Oliver
Creative: Mick Arnold
Production
Production Company: 4Creative
Director: Mick Arnold
Producer: Louise Oliver
Editorial
Editing Company: The Mill
Editor: Bob Wolf
VFX & Design
VFX & Design: The Mill
VFX Producer: Luke Colson
2D Artists: Bob Wolf, Matt Osbourne