The 90 second spot is designed to attract new Army recruits, by showcasing the wide range of roles and opportunities available in the Army now.
The Mill's VFX team worked to add in a a series of matte paintings and background replacements, integrating key elements to change the location of the action packed scenes. Creative director Dan Williams comments, "It was a real pleasure to work with Jake and the JWT team again on this exciting Army commercial. Our main task was to enhance the environments, turning England's Chesil beach into the Malaysian coast and elements shot in Crete into a Thai waterfall. We also added camera moves focussing on the gun recoils, which added a sense of drama to the ad."
The AFX team then added in captions, giving the text a natural movement influenced by the action on screen.
Agency: JWT London
Producer: Rebecca Hunter
Creative Directors: Paul Rizzello, Olly Robinson
Production Company: Cherry Studios
Director: Jake Nava
Executive Producer: Ben Cooper
VFX & Design: The Mill
VFX Producer: Justin Stiebel
Creative Director: Dan Williams
2D Lead Artist: Dan Williams
2D Artist: Carl Norton
Matte Painting: Melanie Climent
Motion Graphics: Ivo Sousa