Director:
Mitch Stratten
Production Company:
Mitch Stratten Systems
Agency:
WCRS
Mitch, with whom we have previously worked with on the record breaking Toshiba 'Time Sculpture', was meticulous in his approach - always challenging and with immense attention to detail. Mitch's expertise is in live action and consequently this was one of his biggest CG jobs yet, so it was our goal to make the CG 100% photoreal and believable. Well, as believable as a puffer fish rapping and thousands of eyes rolling into a MINI can be!
VFX Producer, Rahel Makonnen recalled "Due to the practical way in which it was filmed it was a very enjoyable 2D comp job. The 3D elements involved were a challenge but we're very pleased with the end result. All of the creatives at WRCS and Mitch have a great sense of humour and it was a pleasure for the whole team to work on such an extraordinary concept."
Agency: WCRS
Producer: Tamara Kennon
Creative Director: Dave Johnson
Creatives: Christen & Bertie
Production Company: Mitch Stratten Systems
Record Company: Factory
Director: Mitch Stratten
Executive Producer: Jason Kemp
In House Production: Hear no evil
Editing Company: Whitehouse
Editor: Sam Gunn
VFX & Design: The Mill
VFX Producer: Rahel Makonnen
2D Lead Artists: Jonathan Westley, Ilia Mokhtareizadeh
3D Lead Artist: Jamie Lancaster
3D Artists: Tom Raynor, Michael Chapman, Chris McDonald, Claudia Carvalho, Brian Gossart, Andreas Thomsen, Natalie Rocks
Assists: Douglas Haynes, Milo Paterson