The promo illustrates the unique lyrics to MGMT's tune, in which Kuntz crams a ton of unique and thought-provoking ideas into two minutes, making it one of the year's most interesting videos.
Jordan Sharon, who produced the project for The Mill says, "Anything Tom directs is really refreshing to be a part of. It's the perfect mix of confusion, with just the right amount of cowbell."
The Mill 2D lead Tara Demarco says, "Our job at The Mill was to help with the visual clarity of elements within the story. We created realistic hands to support the lyrics "count your friends on your hands" segment, and created a piano scene with skeletons for the "barely alive" sequence. The vignettes in this promo are completely engaging every time I watch it."
Production Company: MJZ
Record Company: Columbia Records
Director: Tom Kuntz
Executive Producer: Scott Howard
Producer: Brady Vant Hall
Director of Photography: Chris Soos
Editing Company: Mackenzie Cutler
Editor: Erik Laroi
Edit Assist: Brendan Hogan
VFX & Design: The Mill
VFX Producer: Jordan Sharon
2D Lead Artist: Tara Demarco
2D Artists: Tim Davies, Scott Johnson, Kevin Flores, Jeannie Huynh (Remedy), Patrick Munoz
3D Artist: Michael Panov
Motion Graphics: Kyle Moore, Greg Park