According to Lead Flame Artist Markus Lundqvist, the challenge was in making the tiger talk: "In addition to joining the tiger with the live-action plates, we spent a lot of time on the mouth animation. Since there is no real-life reference for a talking tiger, we did a lot of testing and tried several different versions until we captured just the right look."
Since the crew didn't want to take a chance on shooting the tiger with the actor (although they DID film the tiger inside the office building), the tiger was shot on a separate plate. The team then used an animatronic paw for the footage that was shot with the actor, which was later integrated with the live tiger using Flame. Using a bit of 2D magic, the fur on the animatronic paw was made to look photo-real.
No tigers (or humans) were injured in the making of this commercial.
Agency: The Martin Agency
Producer: Dan Kaplan
Creative Director: CCO: John Norman
SVP & Group Creative Director: Fabio Costa
SVP & Creative Group Director: Keith Cartwright
VP/Associate Creative Director: MIke Lear
Associate Creative Director: Dustin Artz
Copywriter: Mike Lear
Senior Art Director: Dustin Artz
Account Director: Marc Kempter
Account Supervisor: Christine Bouyea
Account Coordinator: Beau Brown
Agency Executive Producer: Brett Alexander
Agency Senior Producer: Dan Kaplan
Agency Junior Producer: Marlena Villery
Production Company: @radical.media
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Director of Photography: Jeff Cutter
Editing Company: The White House
Editor: Matthew Wood
Edit Assist: Tim Quackenbush
VFX & Design: The Mill
VFX Producer: John Skeffington
Shoot Supervisor: Michael Gibson
2D Lead Artist: Markus Lundqvist
3D Lead Artist: Joshua Merck
2D Artist: Paul Downes
3D Artists: Kevin Ives, Tom Cushwa