Joyrider's Reuben Sutherland created this brighter than life spot to celebrate the happiness that is evoked by McCain's produce, whether it be wedges, chips or roasts. The Mill was brought in to help create the McCain brand world, where everything has a joyful, epic, populist and celebratory tone- it's sure to bring a smile to your face.
Agency: BMB
Producer: James Bolton
Creative Director: Trevor Beattie
Creatives: Jay Pond Jones
Production Company: Joyrider
Director: Reuben Sutherland
Executive Producer: Spencer Friend
Director of Photography: Jonas Mortensen
Editing Company: Family
Editor: Ray Stephens
VFX & Design: The Mill
VFX Producer: Ian Berry
Shoot Supervisors: Rich DC, David Fleet
2D Lead Artist: Rich DC
3D Lead Artists: David Fleet, Jon Wood
2D Artists: Martin Karlsson, Greg Howe Davies, Gary Driver, Siro Valente
3D Artists: David Fleet, Jon Wood, Ian Baxter, Adam Droy, Alberto Lara, Andreas Griechen, Jacob Gonzales, Luke Tickner, Marta Carbonell, Paul Donnellan, Peter Agg, Sauce Villas, Sergio Xisto, Tom Raynor, Andy Nicholas, Arthur Larsen
Matte Painting: Melanie Climent, Can Y. Sanalan, Aurelien Ronceray, Jiyoung Lee