The historical spot touches on the notion of the sports to science and vice versa, and Mazda demonstrates some of the same attributes as those heroes with the new Game Changers Campaign.
Tying in historical footage into the modern shots was truly a play on science and sports - the visual effects tied right into that.
Agency: The Garage / Team Media
Creative Director: Harvey Marco
Creatives: Senior Broadcast Producer: Jennifer Giannettoni
Account Director: Brianne Yax
VP, Director of Broadcast Production: Dominique Anzano
Production Company: Park Pictures
Director of Photography: Michael Fitzmaurice
Editing Company: jumP LA
VFX & Design: The Mill
Executive Producer: Stephen Venning
VFX Producer: Elzabeth Newman
Creative Director: Andrew Proctor
2D Lead Artist: John Shirley
3D Lead Artist: David Hackett
2D Artist: Mike Ek
3D Artists: David Hackett, Kyung Park, Dustin Colson, Jason Jansky
Production Coordinators: Daniel Midgley, Antonio Hardy
Animation: Helen Hsu, Ken Pelletier, El Laag, Clarice Chin