The Mill teamed up with Gary Freedman of The Glue Society, and Independent on AMV's comical spot for Mars, highlighting the ultimate one-upmanship between two dog owners in the park.
The Mill worked with Gary to bring the humor of the ad to life, with 2D lead artist Pete Rypstra working on the in-camera dog and creating 2D animation in Flame.
Filmed in New York City, the ad opens with two dog owners sitting next to each other in a park; Owner number one tries to show off, before he's quickly put to shame by the second owner's pan-flute playing wonder dog. Confident and knowing he's won the battle, the winning man reveals his Mars.
Agency: AMV BBDO
Producer: Adam Walker
Creative Directors: Alex Grieve, Adrian Rossi
Creatives: Dan Warner, Andy Vasey
Account Directors: Lou Woolf, Daniel Wegryzn
Production Company: Independent
Director: Gary Freedman of The Glue Society
Producer: Jason Kemp
Editing Company: The Playrooms
Editor: Adam Spivey
VFX & Design: The Mill
VFX Producer: Josh Robinson
Shoot Supervisor: Eric Pascarelli
2D Lead Artist: Pete Rypstra
2D Artists: Gary Driver, Dan Adams, David Wishart