Director:
Matthias Hoene
Production Company:
Partizan
Agency:
McGarryBowen
Symbolizing this multi-function plug-in station in each spot is an animated Rubik's cube which delightfully reconfigures itself to fit the function featured. The transparent, multi-directional cube was developed by the director Matthias Hoene and Ben Smith, CG supervisor and animator at The Mill. Ben and the CG team even customised its moves for each spot, making them feminine and dance-like for 'MP3', and more masculine and structural for the other two.
The Mill team recreated furniture and choreographed sequences of the fixtures folding over in different directions. They also built the rapidly folding TV screens for 'Picture in Picture'. Using a plug-in from The Mill R & D team, the audio's waveform was extracted, then used to drive the animation of the CGI speakers and shifting wall patterns in 'MP3'.
Agency: McGarryBowen
Producer: Roseanne Horn
Creatives: Eric Segal, Lars Jorgensen
Production Company: Partizan
Director: Matthias Hoene
Executive Producers: Sheila Stepanek, Ian Bearce
Producer: Haley Moffet
Director of Photography: Jo Willems
Editing Company: Final Cut NY
Editor: Alex Hagon
Edit Assist: Sonejuhi Sinha
VFX & Design: The Mill
VFX Producers: Alicia Powers, Camila De Biaggi
Shoot Supervisors: Michael Gibson, Lesley Robson-Foster
2D Lead Artist: Alex Lovejoy
3D Lead Artists: Ben Smith, Joshua Merck
3D Artists: Wyatt Savarese, Emily Meger, Douglas Luka, Kevin Ives, Keith Kim, Oscar Gonzalez
Assists: Gregory Gilpatrick, Dave Levy