2012 is going to be a great year for Great Britain, the Queen's Jubilee and the Olympics... Another truly British institution is of course, Marks & Spencer who are helping us count down to a summer season to be proud of... On your Marks, literally!
Their new spot provides us with the magical nostalgia of a perfect English summers day in 'A Summer to Remember'. Imagine going bare feet on fresh grass, bunting everywhere, waiving the Union Jack flag, Victoria sponge cake, orange squash, river boating, an egg and spoon race, finished off with a bonfire as the sun sets.
Produced by Sally Pritchitt at RKCR/Y&R with a truly lovely script from Pip Bishop and Chris Hodgkiss and directed by Academy Films' Martin De Thurah.
The Marks & Spencer gang are all here with the summer party hosted by Twiggy and the rest of the M&S family Myleene Klass, Dannii Minogue, Noemie Lenoir, Lisa Snowdon and Jamie Redknapp. And listen out for Gary Barlow's version of The Beatles', summer classic 'Here Comes The Sun'.
Graded by our Aubrey Woodiwiss to help bring out the hazy lazy summer of love circa 2012.
Agency: RKCR/Y&R
Producer: Sally Pritchitt
Creative Director: Mark Roalfe
Creatives: Pip Bishop, Chris Hodgkiss
Production Company: Academy Films
Director: Martin De Thurah
Executive Producer: Simon Cooper
Editing Company: The Quarry
Editor: Mikkel Nielsen