As part of a new campaign created by Lucky Generals, the charity Male Cancer Awareness have created a day called Going Commando (part of the Balls Out Challenge) to stem the embarrassment that men feel when talking about health issues.
A range of stars are promising to 'go commando' to raise awareness of Male Cancer including Bill Bailey, Leigh Francis (as Keith Lemon), Dermot O'Leary and John Prescott who all cameo in the new TV ad.
Executive producer Luke Colson comments, "It was fantastic to collaborate with Lucky Generals, Hungryman, and Directing duo Chapman & Forbes on this campaign. It's a fun commercial for a serious cause, needless to say.. I'm going commando.."
Agency: Lucky Generals
Creative Director: Danny Brook-Taylor
Account Director: Jenny Bust
Production Company: HungryMan
Director: Christopher Turner
Executive Producer: Matt Buels
Producer: Charlotte ‘Spot’ Edmonds
Editing Company: The Whitehouse
Editors: Alaster Jordan, Stuart Lutes
Edit Assist: Melisa Morales
VFX & Design: The Mill
Executive Producer: Luke Colson
VFX Producer: Duncan Gaman
2D Lead Artist: Heather Goodenough
2D Artists: Cameron Smither, Peter Hodsman, David Wishart
3D Artist: Quentin Sauvinet
Matte Painting: Can Y. Sanalan
Motion Graphics: Nils Kloth, Matt Whitewood, Dom Burgess