Jo Brand has appeared in Macmillan Cancer Support's new viral campaign, directed by Ben Sedley, which aims to raise awareness among cancer patients of the benefits of physical activity during and after treatment.
The 55 second short opens with Jo in full jogging gear, and we assume she is running a marathon; it soon becomes apparent however that she has merely jogged down to the nearest corner shop to buy some milk for tea. We are told, "a little exercise is good for all of us......but you don't have to run a marathon.....just a short jog or a brisk walk to the corner shop can help".
Director:
Ben Sendley
Production Company:
Outsider
Agency:
Rufus Leonard