Super Bowl 2013
Lincoln - Steer The Script
In Lincoln’s new Steer the Script campaign, the brand asked users to tweet their own inspiring real-life road trip stories. Selected tweets would then be woven together into a single story for the 2013 Super Bowl ad. With Jimmy Fallon curating the tweets to shape the storyline, this marks Lincoln’s first commercial to ever air during the Super Bowl.
Director:
Matt Piedmont
Production Company:
Prettybird
Agency:
HudsonRouge
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Mill 2D Lead, Dan Williams explained, "It's been great to work with HudsonRouge on this next stage of their Lincoln campaign, having been involved in most of their previous spots. The 2D team of Iwan, Bruno and myself executed some pretty complex rig removal shots as well as some more traditional cleanup. It's always a pleasure to composite Vince's animations as he puts so much artistry and care into everything he does."
CreditsCredits
Agency
Agency: HudsonRouge
Producers: Sherri Levy, Mary Ellen Duggan
Creative Director: Jill Lin
Account Director: Emily Shahady
Production
Production Company: Prettybird
Record Company: Beacon Street Music
Director: Matt Piedmont
Executive Producers: Kerstin Emhoff, Ali Brown
Producers: Tracy Houser, Bernard Rahill
Editorial
Editing Company: Spotwelders
Editor: Dick Gordon
VFX & Design
VFX & Desing: The Mill
VFX Producer: Zu Alkadiri
2D Lead Artist: Dan Williams
3D Lead Artist: Vincent Baertsoen
2D Artists: Erin Nash, Bruno de la Calva, Iwan Zwarts
3D Artists: Paul Liaw, Billy Dongyoon Jang, Alex Allain
Art Department: Gera Frascaroll
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall