Lincoln
Bull
Cannes award winning director Nicolas Winding Refn collaborated with Oscar winning actor Matthew McConaughey on 'Bull', created by Hudson Rouge and The Mill for the launch of the new Lincoln MKC.
Shot in the actor's home state of Texas, it all begins with a standoff. Machine versus nature is exemplified by Matthew McConaghey in the Lincoln MKC facing a bull named Cyrus blocking an empty road.
Shot in the actor's home state of Texas, it all begins with a standoff. Machine versus nature is exemplified by Matthew McConaghey in the Lincoln MKC facing a bull named Cyrus blocking an empty road.
Director:
Nicolas Winding Refn
Production Company:
Skunk
Agency:
Hudson Rouge
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Matthew launches into a philosophical monologue about the moment, beginning with the priceless line 'that's a big bull'. He captures the essence of the MKC campaign slogan "Live In Your Moment," while channeling his most recent role in the hit HBO series True Detective.
The Mill creative team put the finishing touches on the gorgeous scene, led by 2D lead artist Iwan Zwarts and Mill Beauty co-2D lead artist Burtis Scott. Small details were enhanced, removed or adjusted to create a seamless and mood driven spot, allowing the viewer to be effortlessly pulled into this slow burning face off.
Sometime it's best to take the long way 'round!
The Mill creative team put the finishing touches on the gorgeous scene, led by 2D lead artist Iwan Zwarts and Mill Beauty co-2D lead artist Burtis Scott. Small details were enhanced, removed or adjusted to create a seamless and mood driven spot, allowing the viewer to be effortlessly pulled into this slow burning face off.
Sometime it's best to take the long way 'round!
CreditsCredits
Agency
Agency: Hudson Rouge
Producers: Sherri Levy, Joyce Lee
Creative Director: Jon Pearce
Creatives: Adam Flanagan
Account Director: Ron Kirkman
Production
Production Company: Skunk
Director: Nicolas Winding Refn
Executive Producer: Shelly Townsend
Producer: Karen Rohrbacher
Editorial
Editing Company: RPS
Editor: Matthew Newman
VFX & Design
VFX & Design: The Mill
Executive Producer: Sean Costelloe
VFX Producer: Alex Fitzgerald
2D Lead Artists: Iwan Zwarts, Burtis Scott
2D Artists: Daniel Morris,Yoon Sun Bae, Anne Trottman
Colourist: CO3
