With 'Twerking' one of the most used words of 2013, it only seemed appropriate that Lily Allen's new promo should be as twerk-tastic as a Miley Cyrus performance. This controversy-stirring ode to gender equality directed by Chris Sweeney highlights the pressures that young women are under to adhere to today's perception of what is perfect and 'sexy'.
Director:
Chris Sweeney
Production Company:
Good Egg
In it she mocks record label executives, product placement and rap videos in order to try and tackle misogyny and sexism in today's music industry.
Mill producer Luis Martin comments, "It was fantastic to work with Chris Sweeney of Good Egg on this controversial & fun new music promo for Lily Allen. With this being her return to the music industry the pressure was on. With James Bamford grading and Alex Candlish leading the 2D our super team ensured she returned in style!"
Production Company: Good Egg
Record Company: Parlophone Records
Director: Chris Sweeney
Producer: Amalia Rosen-Rawlings
VFX & Design: The Mill
VFX Producer: Luis Martin
2D Lead Artist: Alex Candlish
2D Artist: Milo Paterson