The 30-second spot, 'And Me', created by The Distillery Project and director Jamie Rafn of Smuggler highlights Lifeway's commitment to sustainability, social good and responsible business practices.
Director:
Jamie Rafn
Production Company:
Smuggler
Agency:
The Distillery Project
The ad shows a variety of characters who are all positively impacted by the company's yogurt product, Kefir. The Mill created a fully CG Moose, talking tree, deer and butterflies, to name a few of the living things who benefit from Kefir.
Randy McEntee, Head of 2D at The Mill in Chicago, said, "We were able to create several of the characters completely in 2D, saving valuable time for the 3D team to focus on the performances and look and feel. From our early creative brief from Jamie and The Distillery Project Creative Directors, John and Per, it was clear that the real challenge wasn't getting the boarded work done in time, it was having the ability to add all the details that we knew would help make this special." 3D lead artist Steve Beck adds, "This was a testament to what can be achieved in a short time with open collaboration and talented people involved across all aspects. An awesome script helps too!"
Agency: The Distillery Project
Producer: Nikolas Traxler
Executive Creative Directors: Per Jacobson, John Condon
Account Director: Ben Kline
Production Company: Smuggler
Director: Jamie Rafn
Executive Producer: Lisa Tauscher
Producer: Laura Morris
Director of Photography: Jim Whitaker
1st AD: Guy Forgaard
Editing Company: Whitehouse Post (Chicago)
Editor: Matthew Wood
Edit Assist: Dan Zabinski
VFX & Design: The Mill
Executive Producer: Jared Yeater
VFX Producer: Sumer Zuberi
Shoot Supervisors: Kathy Seigel, Nic Yiallouris
2D Lead Artist: Randy McEntee
3D Lead Artists: Steve Beck, Nic Yiallouris
2D Artists: Gavin Camp, Dusty Diller, Sabine Janetzka, Franz Brandstaetter
3D Artists: Jessica Soderstrom, Greg Gangemi, Jeff Lopez, Taylor Cook, Brian Ward, Joshua Merck, Tom Cushwa,
Matte Painting: Dark Hoffman
Concept Artist: Gabriel Pages
Colour: The Mill
Color Assist: Mikey Pehanich