The 90-second commercial was shot on the outskirts of Cape Town and set in a roadside restaurant. Budgen worked closely with 3D artist Russell Tickner and lead flame artist Barnsley to create the extraordinary movement of body-parts for the commercial. The twisting of arms, legs and feet were created using 3D models or by shooting the models turning their feet, arms or legs and then exaggerating the movements in flame. Russell created various limbs and heads that were closely modelled on the live action. He used an in-house texturing tool that allowed him to create a 3D model and rotoscope it from the cameras point-of-view.
Director:
Frank Budgen
Production Company:
Gorgeous Enterprises
Agency:
BBH
One of the many challenging shots that we worked on included a scene where one of the guys is leaning against the car with his body facing one way and his legs and feet facing the other. In order to create this effect, two passes were shot - one of him facing the camera and one of him from behind. The two passes were then composited and worked on in flame, to create the illusion of the twisted body.
Agency: BBH
Production Company: Gorgeous Enterprises
Director: Frank Budgen
VFX & Design: The Mill
VFX Producer: Liz Browne
2D Lead Artists: Andrew 'Barnsley' Wood, Chris Knight, Jason Watts
3D Lead Artist: Russell Tickner
Assists: Gavin Wellsman, Salima Needham