The Mill and FCB West/The House Worldwide worked with director Frederik Bond of MJZ on the endorphin-charged spot 'Just Don't Bore Them'.
Director:
Frederik Bond
Production Company:
MJZ
Agency:
FCB West/The House Worldwide
In a series of passionate, comical shots, the spot encourages the viewer to wear, share, wash and abuse Levi's products, or not. Colorist Adam Scott translated Levi's bold attitude into beautiful color.
Scott comments: "Frederick and Roman sent me some interesting references for what they wanted, and I graded the spot to match. It was all about giving the scene a strong and independent look while keeping the detail in the jeans and using color to reflect the energies of the various shots throughout."
Agency: FCB West/The House Worldwide
Chief Creative Officer: Eric Springer
Executive Creative Director: Mike Bryce
Group Creative Directors: Julie Sceizo, Adam Nowak
Senior Producer: Shelley Eisner
Account Supervisor: Hilary Daly
COO: Vicki McRae
CEO: Richard Pinter
Account Director: Rebecca Pollock
Assistant Account Executive: Caitlin Russell
Global Planning Director: Matthew Willcox
Senior Account Planner: Ryan Riley
Production Company: MJZ
Director: Frederik Bond
Editing Company: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Editorial Producer: Shada Shariatzadeh
Editorial Executive Producers: Angela Dorian, Dave Sellars
VFX: A52
Lead Flame Artist: Brendan Crockett
Smoke Artist: Dan Ellis
Producer: Kim Christensen
Executive Producer: Megan Meloth
Design Studio: MK12