January 17th, 2017
With 2016 behind us, Google UK has today released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.

The Mill saw its M&S 'Christmas with Love from Mrs Claus', Waitrose 'Coming Home', and Nike Football 'The Switch' ranking in the Top Ten.

The ranking is determined using some of YouTube’s strongest signals of viewer choice – number of views and percentage of organic views versus paid views.

To read the full article and view the full leaderboard, click here