Last night, the industry’s finest attended the annual APA (Advertising Producers Association) Show where this year's highly anticipated APA Collection was revealed.
Held at London’s stunning Guildhall, and hosted by APA Founder and industry veteran Steve Davies, the show paid homage to the finest commercials of the last year from UK agency creatives, production, post, editing, sound design and music companies; all combining storytelling and craft.
The Mill was thrilled to be able to celebrate another year in which so much of our work, a third of all the films shown, was featured in the APA Collection including; SSE ‘Pier’, for adam&eveDDB and Frederic Planchon of Academy Films, Lloyds ‘Horse Story’ for adam&eveDDB and Director Sam Brown of Rogue, and Honda ‘Ignition’, for Wieden+Kennedy and Somesuch’s Aoife McArdle.
It’s been another another great creative year for the UK ad industry and huge congratulations to all of the evening’s winners!
See the full list of spots featured on the APA website.