September 29th, 2014

Our Mill+ creative director Paul Mitchell and executive producer Kim Wildenburg were honored with the opportunity to create a sexual assault PSA for It’s On Us, a new campaign from President Barack Obama and Vice President Joe Biden that enlists the support of a host of celebrities to combat sexual assaults on college campuses.

The White House partnered with a range of celebrities and collegiate, sports and media organizations to challenge bystanders - particularly young men - to take a stand against sexual assault through personal responsibility and preventive measures. The campaign asks everyone to take a pledge to step off the sidelines and be part of the solution to campus sexual assault.

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The simple, powerful spot features a wide variety of  familiar faces across sports, music, tv and film: Jon Hamm, Kerry Washington, Rose Byrne, Questlove, Kevin Love, Joel McHale, Common, Connie Britton, Mayim Bialik, Randy Jackson, Gina Gershon, Darby Stanchfield, Lance Bass and Olivia Munn.

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The Campaign

Creative agency Mekanism developed the campaign which includes a website where anyone can take a pledge, share the spot, order a shirt and even film their own PSAs. Mekanism was looking for an all-in-one vendor to produce the spot as it was important to incorporate the logo and the split screen effect throughout.

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In addition to producing the spot in collaboration with director David Horowitz of Mekanism, Mitchell and Wildenburg led Mill+ designers in communicating the President's campaign with beautiful, authentic cinematography.

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Mitchell spoke to us about the concept of the spot: "We filmed on a very simple white background and used a breezy light, providing a soft appearance. It was up-front and honest; a very clean look. We also used a split screen so you can see both the logo and an intimate close-up of their faces."

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Paul and Kim traveled to Washington, D.C. to see President Obama and Vice President Biden launch the campaign. Kim told us, "The fact that we can make a little bit of a difference while producing good work is great. It's for an important cause, and very applicable to what's happening in the news at the moment."

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Watch the spot below and support the campaign by taking a stand against sexual assault. Take the pledge at