August 19th, 2019

The Shark Awards is a festival held in Kinsale, Ireland. Every September the advertising industry descends on the small fishing town hopeful of being awarded for their creative efforts. We are extremely pleased that this year, The Mill's Experiential Director, Noel Drew, will be the chair of the be the brand new immersive category .

Noel has spearheaded many of The Mill's biggest Creative Technology projects and the Kinsale awards follows his widely received, incredible and immersive experience 'Fanta's 'Twisted Carnival'.

Noel states "I’m incredibly excited to be a part of this year’s new immersive category, I think it’s the perfect time for the Sharks to launch a category like this. Emerging technologies have brought a whole new dimension to storytelling and opened up a wealth of creative opportunities. 

The broad spectrum of work this category covers, from experiential installations to mobile AR, means I’m really looking forward to seeing some interesting and innovative work. I’m most looking forward to seeing those projects that make you go ‘I wish I worked on that."

For more info on the Kinsale Shark awards click here