Arthur and Martha and eve sleep have introduced a cuddly toy sloth like no other. After a great nights sleep on an eve bed, the typically lazy sloth wakes up energised and ready to dance. Directed by Dom and Nic at Outsider using a mixture of live action performance, puppeteers, a giant oversized set and some expert help from The Mill, we see the sloth enthusiastically strut his funky stuff around the bedroom to Moloko’s ‘Pure Pleasure Seeker’ before introducing the new campaign endline: Eve. Rise. Shine.
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