May 22nd, 2019
Carlsberg is continuing its campaign to showcase the relaunched Danish Pilsner in a TV spot starring Mads Mikkelsen. 

In "The lake", Mikkelsen confesses: "In the UK, Carlsberg pursued being the biggest, not the best, and the beer suffered." After enjoying a pint of the new brew, he hints at what happened to the person responsible for the old beer in the UK.

The UK ad, created by Fold7, will run throughout the summer and aims to deliver the same honesty and humour as the out-of-home, social and digital executions released in April. 

Read the full article here.